About Us | Natural Asilia | Hair Clinic & Natural Hair Care in Arusha

Who We Are

Natural Haircare, Made With Purpose

Natural Asilia Brand is a Tanzanian company proud to be part of the transformation of the haircare industry through natural ingredients, science, and the avoidance of harsh chemicals. Founded in 2019 in the city of Arusha, we believe in growing the beauty industry without compromising health.

We manufacture and sell chemical-free natural hair products designed to strengthen and nourish hair while celebrating the uniqueness of African textures and heritage. Beyond our products, we run two full-service beauty centers offering professional care for natural African hair.

The name "Asilia", meaning "natural" or "authentic" in Swahili, reflects our philosophy: True beauty begins with self-acceptance and pride in one's roots.

Our Mission

To grow and strengthen African natural hair through safe, herbal, and beneficial products and services — empowering individuals to embrace their identity, heritage, and confidence with pride as true Africans.

Our Vision

To become Africa's leading institution in natural haircare, recognized for quality and expertise, while promoting and preserving African traditions in innovative, safe, and health-conscious ways. We aim to empower communities through sustainable environmental care, inclusive education, and economic opportunities for all.

Products formulated With Care

Made From What Nature Gives Us

Our hair care collection is formulated using time-tested natural ingredients trusted across Africa for generations. By blending rich plant nutrients with pure natural oils, every formula is specially developed to nourish, strengthen, and restore your hair's health without altering its natural texture.

All of our products are dermatologically approved, making them completely safe for the entire family. We also maintain high standards of safety and ethics, ensuring that none of our products are ever tested on animals.

Delivered With Expertise

Professional Care, In Person

Beyond our product line, our Leganga and Njiro hair clinic give clients access to hands-on expertise — from scalp assessments and therapeutic treatments to guided consultations. Every visit is built around understanding each client's hair, not applying a one-size-fits-all routine, so results are both effective and sustainable.

Meet Our Leaders

People Behind Natural Asilia

Zablon Mgonja

Chief Executive Officer

Leads the overall vision and growth of Natural Asilia, guiding the brand's mission to transform natural haircare across Tanzania and Beyond

Pretty Mgonja

Managing Director Hair & Scalp Specialist

Specializes in identifying and addressing a wide range of hair and scalp concerns, providing personalized care and treatment plans for healthier, stronger, and more beautiful hair.

Iness Natai - Manager

Njiro Branch - Office

Beatrice Ngalemi - Manager

Leganga HQ - Office

Cloud Shemdoe - IT Manager

Systems & Digital

Watch Our Journey

From a small idea in Arusha to a growing natural haircare brand — watch our journey and the story behind Natural Asilia.

Watch the Natural Asilia journey on YouTube

Giving Back

Our Social Impact

Local Sourcing

We collaborate with local farmers to source our raw materials.

Training & Employment

We train and employ young women and beauty professionals in natural hair entrepreneurship.

Sustainability

We promote eco-friendly beauty through recyclable packaging and sustainable practices.

Community Events

We host empowerment events on self-care, identity, and entrepreneurship.

Ready to Start Your Natural Hair Journey?

Visit one of our beauty salon in Arusha or reach out to our team for a consultation.

Get In Touch

Rooted in Nature. Proud of Our Roots.